...make your

Journey of life

a memorable one!

All about Jofli

Suzi O'Neill and Jofli Bear

The idea for Jofli Bear started in 1998 when Suzi O'Neill was handed a soft toy that was being passed around the world as part of a school project. 

She was travelling around the world herself and knew from many years of adventures that memories fade unless you record them there and then with a photo and a page in a diary.

As a child her grandfather wrote about their adventures and took photos of her early years which she still treasures to this day.  

Jofli Bear was created to encourage families to have adventures and record happy memories in his journal.  Parents and Grandparents can start the journals for younger children, which they can then add to as they grow and look back on for years to come. 

And there's no age limit on a Jofli Bear!  The whole family can get involved adding pages to Jofli's diary! We can all continue to have lots of adventures and record memories at every stage along the 'Journey of Life'!  


Awards and Endorsements Video Demo's


Camping and Caravanning Club Jofli
 Blogs and Press Releases Charity Bears Partners