Meet Jofli bear
Jofli is not just a bear and not just for children. He has a diary inside his backpack and an online journal for you to record all the wonderful memories you create together along the 'Journey of Life'.
He has a story to explain why he's looking for families to take him on their adventures, and keep the memories to look back on in years to come.
Life is far more fun when Jofli is around, he will help your life story last forever, can he go with you on your next adventure?




Logging life's adventures
Family life

Make all your memories with Jofli! Holidays, trips and the fun of daily life. He loves to join in all your adventures. He’s your ‘for life’ bear!
Find out moreEducation

Let’s do something worth drawing and writing about! Jofli can help children with their education and development.
Find out moreLife Stories

We all take a different journey through life but for some of us Jofli can be a special companion to share our story.
Find out more