Meet Jofli bear
Jofli Bear left the forest he was born in to travel bravely into the big, wide world. Now, he's ready to join you on your journey, so that together you can make stories of your own wonderful adventures.
Do you have room for Jofli? He's a fun-loving bear, always on the lookout for a new companion. He’s well-behaved (most of the time!), and equipped with cool ways to create lasting journals of your fun together. Jofli helps your story to last forever.
Logging life's adventures
Make all your memories with Jofli! Holidays, trips and your daily life fun. He loves to join in. He’s your ‘for life’ bear!
Let’s do something worth drawing and writing about! Jofli can help children with their education and development.
We work with charities to give Jofli bears to children who need them. If you would like to sponsor a bear, we reduce the price and send it free of charge.
For your journey of life bears and their spares! Backpacks, outfits and story journals. Everything you need for Jofli as a gift for someone special, or for your own story of life adventure!
Small Superbear T-Shirt
Small Camping and Caravanning Club T-shirt
Small Frozen Princess
Small Rock Star
Jofli's latest adventures
Jofli loves adventures! You never know what he's going to get up to next. Here you can see his latest ventures.See Full Map