Meet Jofli bear

Jofli Bear left the forest where he was born to travel bravely into the big, wide world. Now, he's ready to join you on your journey, so that together you can make stories of your own wonderful adventures together.

He's a fun-loving bear looking for a new companion to share his life with. He has his diary inside his backpack for you to create lasting journals of your family memories together, and an online map to record your adventures over the years. Jofli will help your story last forever.

Logging life's adventures

Family life

Make all your memories with Jofli! Holidays, trips and the fun of daily life. He loves to join in all your adventures. He’s your ‘for life’ bear!

Find out more

Education

Let’s do something worth drawing and writing about! Jofli can help children with their education and development.

Find out more

Adoption and Fostering

We all take a different journey through life but for some of us Jofli can be a special companion to share our story.

Find out more

Jofli shop

For your journey of life bears and their spares! Backpacks, outfits and story journals. Everything you need for Jofli as a gift for someone special, or for your own story of life adventure!