Meet Jofli bear
Jofli is not just a bear and not just for children. He's a life companion for everyone from 0-90!
He has a diary inside his backpack and a story to tell you why he wants families to take him on their adventures, and record lots of lovely memories to look back on in years to come.
He also has an online journal and a map so you can upload photos and plot where you take Jofli along the 'Journey OF LIfe'.
Life is far more fun when Jofli is around, he will help your life story last forever. Can Jofli go with you on your next adventure?
Logging life's adventures
Family life
Make all your memories with Jofli! Holidays, trips and the fun of daily life. He loves to join in all your adventures. He’s your ‘for life’ bear!
Find out moreEducation
Let’s do something worth drawing and writing about! Jofli can help children with their education and development.
Find out moreLife Stories
We all take a different journey through life but for some of us Jofli can be a special companion to share our story.
Find out more
