...make your


Journey of life


a memorable one!

Privacy policy

1.0 About Journey of Life /Jofli Bear & how to contact us.

We take your privacy seriously. This Privacy Statement explains what personal information we collect and how we use it.If you have any questions or concerns about how your personal information is being used you can contact us by mail at Jofli Bear, 14 Cobnar Drive, Sheffield, S8 8RN:

Telephone:           0114 2997931
Mobile                  07835008900
E-Mail                   info@jofli.com

You can also obtain information and advice from the Information Commissioner who is the independent regulator appointed by Parliament to oversee compliance with data protection and information rights: http//www.ico.org.uk.

1.1 Privacy of online journals

If you create an online journal and make it private, the text and images you upload can only be accessed by logging in to your accout.  Our server has 128 bit encryption to keep your data secure, however you are responsible for the security of your password at all times.  If you choose to make the journal public, it will be moderated by ourselves and added to the 'Jofli's Journals' section on the homepage at www.jofli.com.  Although private journals are not moderated, if we become aware that unsuitabe images or data are being uploaded, we reserve the right to remove them immediately and will inform you of our decision.  You may also wish to see the privacy policy for the company who host the server where the data is stored, this is classed as 'hosted data' and like ourselves "will only be processed for the purposes of providing services, ensuring the security of services, and maintaining backups. The legal basis for this processing is consent and our legitimate interests, namely the performance of a contract between you and us."  We hope to assure you of our commitment to your privacy, however you can delete your journals at any time if you wish to do so.  

2.0 What information we collect and how we use it?

We want to give you the best possible customer service. The data we have about you allows us to provide a safe and secure experience when buying from us or requesting information about our company and products. We may then use this information to offer you promotions and products that are likely to interest you. Data Privacy legislation allows this as part of our legitimate interests in understanding our customers and potential customers.

2.1 Updating your details.

If you are a pre-existing customer we may use the information we have on you to pre-fill forms when you apply for a new product, but we will always check that these details are accurate and up to date.

2.2 How we collect your personal Data?

  • When you input information about yourself or complete a form on our website
  • When you use your account to buy products and services.
  • When you make a credit card purchase.
  • When you create an account with us.
  • When you purchase a product but don’t have (or don’t use) an account.
  • When you contact us by any means with queries or complaints.
  • When you enquire by phone or by email for us to email you or post information about a product.
  • When you enter prize draws or competitions of any kind.
  • When you choose to complete any surveys we send you.
  • When you comment on or review our products and services.
  • We collect data from publicly available sources when you have given your consent to share information or where the information is made public as a matter of law.

3.0 What are the legal grounds for handling personal information?

Data Protection Laws sets out various reasons for which a company may collect and process your personal and company data, and we rely on the following conditions for our activities:

3.1 Legitimate interest.

In most cases you will have provided personal information because you have purchased, want to purchase or have shown an interest in one of our products.

In specific situations we require your data to pursue our legitimate business interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. We may well use your purchase history to send you offers or specific marketing opportunities such as the availability of new features, products or where we can be found at events around the country.

We may also keep the buying history of many customers to ensure we can keep up with demand, or develop new products/services.

We utilise consent for our marketing & research activities, however, we also rely on legitimate interests to contact existing customers or people who have contacted us directly and each communication provides an easy to opt out function.

3.2 Consent.

In specific situations, we can collect and process your data with your consent, which must be freely given specific, informed and unambiguous. We use such information in the following manner:

  • To provide you with additional information regarding our products or events we are attending.
  • Direct marketing – to inform you of products and offers, and to market customers who have made enquiries about our products under legitimate interests
  • Market research – where we invite you to participate in research activities to develop our product range further
  • Administering prize draws competitions and other marketing / promotional activities.

With your consent, we will use your personal data, preferences and details of your transactions, to keep you informed by email, web, text, telephone and direct mail about relevant products and services including special offers, event dates, new products and services, discounts, promotions, plus competitions and awards activity or news.

3.3 Contractual Obligations.

In certain circumstances we need your personal / company data to comply with contractual obligations such as when products are invoiced or purchased at events and paid for at a later date, or delivered to different locations.

3.4 Contacts.

We will also use your address details and details of contacts at your company to send you direct marketing information about products and services that we think might interest you.

3.5 Social media.

As a business we monitor what people are saying about us on Facebook, Twitter, Instagram and other social platforms. We do this in order to interact with our customers but also to listen to their comments and build this information into developing our products and services. We believe this to be a legitimate use of social media as information is available in a public domain. We have an interest in what people are saying about us.

3.6 Reviews.

If you give us a review we may want to contact you to ask your permission to publicise your comments.

4.0 Who do we share your information with?

We do not share any of your personal or company date with any other agency, however, in order to fulfil our legal compliance, and if the law or a court order requires us to do so, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting our business and / or its products to law enforcement.

5.0   Your Information Rights.

Your personal rights are covered by Data Protection Legislation, further information can be obtained from the Information Commissioner. (See above.)

  • When you enter prize draws or competitions of any kind.
  • When you choose to complete any surveys we send you.
  • When you comment on or review our products and services.
  • We collect data from publicly available sources when you have given your consent to share information or where the information is made public as a matter of law.

These rights are usually exercised free of charge and we must respond within 1 month. If we need longer to respond we will explain why and tell you about any rules that affect how you can exercise your rights.

You have the right to request:

  1. Access to the personal or company data we hold about you, (free of charge in most cases).
  2. The correction of your personal or company data when incorrect, out of date or incomplete.
  3. That we stop using your personal or company data for direct marketing (either through specific channels, or all channels).
  4. That we stop any consent-based processing of your personal data after you withdraw that consent.
  5. You can contact us to request to exercise these rights at any time.
  6. If we choose not to action your request, we will explain to you the reasons for our refusal.
  7. Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
  8. Direct marketing: You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
  9. Checking your identity: To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.
  10. Opting Out: You are free to opt out of hearing from us by any of these channels at any time.

    We want to ensure you of our best intentions at all times and would hope that you will contact us in the first instance. You may exercise your data protection rights or any other rights for that matter by contacting us on the contact details in Section 1 listed above.

6.0 How we keep your personal information secure?

We understand how important it is to keep information safe, and so we use a number of technologies and procedures to protect your date from accidental or fraudulent breaches in security.

When you open an account with us, you are required to supply a username and password, and to protect your account we will encourage you to use a strong password and have activated two factor authentications.

7.0 How long do we keep your personal information for?

We may keep your details for a reasonable period afterwards in order to fulfil any legitimate, consensual, legal or contractual obligations or on-going business or provision of product or event information etc.to respond to any queries, requests and / or complaints. We may also keep a record of information to assist in any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

8.0 Changes to this Privacy Notice

So that you’re always in the know about what happens with your personal information, it’s a good idea to check this Privacy Policy for updates from time to time. We will endeavor to refine this Privacy Notice to make sure we are complying with our obligations to be transparent about how we use your personal information and that it is as concise, transparent, intelligible and as easily accessible as it can be. However, if we make any changes to how we process your personal information in ways that you would not reasonably expect, we will contact you and bring these changes to your attention.