...make your

Journey of life

a memorable one!

Awards and Endorsements

Jofli Bizzie Baby award       

Jofli has won an award, and it's a GOLD!  The full parent reviews are at www.bizziebaby.co.uk , but here's a taster.

Product Tested By Debbie Harmes – Elizabeth 5 Years 
Debbie Awarded the Jofli Bear 4.5/5 

My Daughter was delighted the minute she saw him. The website is excellent; you can log your experiences onto the website as well as in the journal. The rucksack is sturdy, you can also convert it so that the child can wear the bear and backpack separately. I think the bear is ideal for any age. My daughter is 5 and has enjoyed filling in parts of the journal, I think a child of 8 or 9 would probably be able to do it alone. In my opinion the whole point of this is shared experiences. Jofli has made me spend more time with my daughter doing the important things in life and recording them for the future. 

Product Tested By Alison Page- Joe 6 Years 
Alison Awarded the Jofli Bear 5/5 

The quality of the bear is lovely and he is absolutely adorable! I found that the Jofli Bear made our day trips more interesting because Joe was constantly looking out for things that he wouldn’t normally so that he could show the Bear and take pictures of them. Joe really likes the idea that Jofli Bear is a friend for life and that he is going to be with him whenever he goes out. The Jofli Bear is a fantastic idea for the whole family to create memories that last a lifetime. 

Product Tested By Kerry Bailey – Joshua 5 Years 
Kerry Awarded the Jofli Bear 5/5 

The entertainment value of Jofli is excellent. Josh enjoyed drawing pictures of places he had visited in Jofli’s Journal.  It has definitely helped with my childs development.  Jofli is a good size, and is also easy for a child to carry. It was funny to see Josh explaining to Jofli where he was and was showing him the sights.  We did lots of colouring together and Joshua liked reading stories about places that Jofli has been. Overall, a fantastic creation! Jofli is both loveable and educational.

Highland News Jofli

PRODUCT REVIEW by Claire Doughty, Highland News, published 31/10/12

Now our family can't bear to be without Jofli
WE have a new family member in our household by the name of Jofli and to say that he has made a difference to our life would be an understatement. He is cute, he is cuddly, he is adored by my almost four-year-old Adam and as if that wasn’t enough, because of Jofli we are spending more "quality" time together. 

Jofli is a "Journey of Life!" bear. He has his own little backpack that contains a diary with the idea that people record their memories and adventures together. 

When I explained this to Adam, he was excited and intrigued – he can’t write yet, but he is learning, so the idea of being able to record what he does was fascinating to him. So much so, that the first day we had Jofli he wanted to write about his breakfast! 

Our first outing with Jofli – or Adam, as my Adam decided to rename him – was to the annual Carve Carrbridge chainsaw carving competition. 

With a little help from me, Adam popped Jofli in the backpack, swung the backpack on his back and we proudly spent a few hours watching the carving. When we left, we had barely got out of the car park when Adam was delving into the backpack to find the provided journal and pen so he could write about the cakes he ate and the Spiderman face painting he had done – that evening we spent about 10 minutes writing about what we had done together.

Since then Jofli has become a regular part if our life – he comes most places with us, even to the shops, and we try to fill in as much information about our days spent into the little journal provided. 

The makers of Jofli promote him as being appealing to a number of different audiences such as scout and guide groups, for childminders to engage parents in their child’s activities, as a way of offering comfort and stability to adopted or fostered children in their "Journey of Life" and to encourage literacy in youngsters, but to name a few.

I have to admit that I was a bit sceptical about Jofli – I mean how much impact can one little teddy bear with a backpack and a book really have? 

We are a family that likes to talk and as I am a working mum I am obsessive about making sure I know what the kids have been up to and making sure that I still feel part of their day and reassuring them, that I am still involved and interested in what they have done. 

But the proof is in the pudding and Jofli has been a great tool at encouraging us to really think about our activities. 

An added bonus for me is that as I have only recently returned to work after having our second son Tom, I am missing out on what Adam is doing all day long. Now, as part of the bedtime routine, we take time to talk about what he has done and write about it in Jofli’s journal. 

It not only means that Adam is learning to articulate well about his day, but I am getting the benefits too as he excited to see me write down all his stories and I am also finding out what is important to him. 

In fact, on one occasion Adam even asked me to write in the book about what I had done – not only did I feel dead chuffed he wanted to know about my day, but it gave him an understanding of what I do as a journalist. 

All in all, Jofli is a great little bear and at just £27.99 you get a lot for your money – a backpack, a teddy bear, a story book, a journal and a pen.

You can also log onto the Jofli website where there is a whole host of different activities and stories that can be done.

Jofli is something a little different that can be useful and appeal to a wide range of people as he is so versatile – it’s the type of idea that makes you think: "I wish I’d thought of that"!

Rothwell Haigh Primary Jofli

Rothwell Haigh Primary School  21/02/2015

My name is Sally Ann Boulton and I am the head teacher of Rothwell Haigh Road Infant School in Leeds. I would like to tell you about how amazing Jofli Bear has been for us.

We started working with our Jofli’s about 3 years ago and had come across then purely by accident at a trade show.  The children have to apply to take a JOFLI home and sign a contract to take care of him and do lots of interesting things with him. Although we only started with 1 or 2 soon we had 5 because the children were so keen on this lovely bear that we had to get 1 for each class he was so popular.

The children work with one of our staff who is paid extra hours due to the demand to choose his outfits and talk about what he is going to do. They fill in the diaries with their parents and try and take a picture for our website.

The children love JOFLI and are very proud when it is their turn to take him. For many of our children this is the one quality toy they have the chance to interact with. Having this as a send home toy has also allowed us to work with our families in a supportive way which has been a real benefit to us.

I was so pleased to hear that the company which promotes JOFLI would be moving into doing work relating to safety as this bear is such a fantastic way to reach out to children and encourage them to participate in activities which they might otherwise not do. 

I cannot recommend enough to you the prospects for the development of JOFLI bear as a concept across a wide range of areas which relate to education. It is an incredibly high quality bear and the rough and tumble he gets with our children proves how much he is enjoyed and worked with all year round. 

JOFLI bear has been a great help to us and is a fantastic concept.

Yours sincerely

Sally Boulton